New Salmon Provides a Taste of the Highland Spirit
Release date: 21 Oct 2009
Loch Fyne Oysters, Scotland’s leading seafood producer, have partnered with their neighbours at Glengoyne Distillery to produce the perfect highland addition to their much loved range.
New Salmon Provides a Taste of the Highland Spirit
Loch Fyne Whisky Marinated Salmon combines the brand’s bestselling smoked salmon with a specially selected 21 year old malt whisky to give seafood lovers an indulgent Scottish treat just in time for Christmas. Bringing together the best of both brands, the whisky’s smooth, well balanced taste perfectly complements the salmon to create a distinctive yet subtle infusion of flavours.
Available in two pack sizes; a 200g and a 1-1.5kg sliced side (which are also available without boxes for catering purposes), the succulent new product will be of exceptional quality and is ideal for Loch Fyne fans to enjoy alone or with others.
Loch Fyne Whisky Marinated Salmon will raise the stakes in the seafood sector by utilising only the finest ingredients, with unique smoking, curing and filleting methods. Produced with Freedom Food Salmon, an accreditation which ensures the fish is superior in taste, quality and colour, each salmon will be traditionally hand-filleted and cured in a mixture of sea salt and organic sugar before being marinated in Glengoyne’s single malt whisky. Produced at the Glengoyne Distillery, the premium spirit flows from the stills at half the average rate to capture only the very best distillate. After filleting, the salmon is hand rinsed in fresh highland spring water before it is delicately smoked for ten hours using oak wood shavings from retired whisky casks to add smoky overtones.
The new packaging has been designed to give a premium feel that will appeal to a wide range of consumers. Loch Fyne are confident that the product will become a firm favourite due to the increasing consumer demand for provenance and distinctive premium produce, qualities which are already synonymous with Loch Fyne Oysters.
A fully integrated PR and marketing campaign will support the product’s launch on October 12th and the Loch Fyne team will be working with new and existing customers to secure listings.
Bruce Davidson, Managing Director, Loch Fyne says:
“Loch Fyne are delighted to be working with Glengoyne to produce this fantastic new product. Loch Fyne Whisky Marinated Salmon is an excellent addition to our portfolio of high quality smoked salmon and will give consumers more choice than ever before.”
For further information please contact Rachael Gasiorowski at Denvir on
Notes to Editors
Loch Fynestarted with one inspirational idea – to grow oysters in the clear, fertile waters of Loch Fyne. It has since developed into a cluster of businesses whose success is built on an honest approach to superb quality food.
All Loch Fyne businesses abide by the guiding environmental principles established by John Noble and Andy Lane at the outset. The companies work together to ensure that only the very best produce – farmed and fished to the highest quality and environmental standards – reaches the kitchens and plates of their customers.
At their base at Cairndow are the Loch Fyne Farm shop and the Loch Fyne Oyster Bar, the genesis behind the Loch Fyne Restaurant group, owned by Greene King with whom Loch Fyne Oysters have both supply and licence agreements in place.
The Glengoyne Distillery is situated in a wooded valley in the southern Highlands of Scotland close to a small river that flows into the famous Loch Lomond. The distillery, which takes its name from “Glen Guin” or Glen of the Wild Geese, has been producing an exceptional single malt scotch whisky for nearly 200 years.
Visit: www.lochfyne.com