White Fish

Farmed:
All of our halibut, sea bass, whitebait and organic sea trout is sustainably farmed.

Wild:
Most of our wild fish is landed in Cornwall and the South-West, which has the most diverse fishery in the UK and, crucially, a healthy fleet of small day-boats. The day-boats can do little harm to a fishery and land the freshest fish available. Contrast this with a beam-trawler, trundling its vast nets along the sea-bed for long hauls, and maybe only seeing port every 10 days. We also take Icelandic cod from sustainably fisheries, caught by day boats and haddock from sustainable North Sea stocks.

With The Food and Agricultural Organisation reporting that 70% of the world’s fish stocks are fully fished or overfished, a move back to supporting smaller, more sustainable methods is urgently needed. This is something we take very seriously. Fortunately,
it seems a growing number of businesses share our commitment, and only do business with like-minded companies that actively support the campaign for cleaner, well-stocked oceans.
We work closely with several marine environmental bodies to ensure that we have the very latest information on fish stocks, organic issues and the marine eco-system. As a result of this collaboration, we were the first in our industry to remove endangered species, like swordfish, from our shelves and restaurant menus. We are pleased to see that many supermarkets and fishmongers are finally following our example.

This is our answer to the exploitation of all the earth’s resources. Support the small producer and encourage sustainable methods. Let people know how much better and healthier these products are, encourage them to buy, and other producers will have
to follow.